Wondering what gives our Cloud Comforter, Cloud Pillow, and Plushy such exquisite, over-the-top floof? Wonder no more! For the earth-friendliest puff possible, we source plastic bottles diverted from landfill and ocean that have been recycled and shredded into marshmallowy soft goodness.
Our Cloud fill comes from a Global Recycling Standard certified facility that specializes in converting food grade plastic containers into new materials—so that juice container you popped in the blue bin might be keeping someone cozy right this minute.
Warm and cozy.
One of the key benefits of Recycled Plastic Fill is that it retains a just-right level of heat to stay snug during a movie marathon in bed, but not so hot you have to kick off the covers.
A material difference!
In 2020, our stuffed-with-recycled-fluff Cloud Comforters helped divert 4,000,000 plastic bottles from landfill and ocean (and far away from our marine friends).
With all the heat-keeping properties of down—minus the animal cruelty or allergens—our Recycled Plastic Fill delivers maximal squish without skimping on earth-friendliness.
The fluffy FAQ.
Fluff, fluff, hooray!
Does it feel like plastic?
Nope! It looks and feels extremely soft; no plasticky crunch factor here.
Is it cooling?
We use our Recycled Plastic Fill to give our Cloud Comforter and Pillow their signature super-softness and warmth. For a cooling comforter alternative, check out the Buffy Breeze!
Is Recycled Plastic Fill machine washable?
Not yet! Our Supply Chain team is working on developing a machine-washable version. Stay tuned!
Closed Loop Comfort
Our goal? A closed loop supply chain by 2030.